Insights / Data Governance

Reserve AI agents for tasks requiring genuine judgment, while using predictable, traditional automation for straightforward data pipeline processes....

Data engineering is a core business capability because reliable data pipelines are the foundation for accurate analytics, AI, and effective decision-making....

Optimize your BigQuery setup, specifically by improving storage and query practices, to control costs as your data scales without sacrificing data access....

GA4 tracking issues typically stem from conversion mismatches, consent configuration errors, broken attribution, duplicate event triggers, or insufficient ecommerce data....

Starting June 1, 2026, Google Ads will cap granular historical data retention at 37 months, necessitating data export to private warehouses for preservation....

Privacy laws and user consent reduce GA4's complete data collection, requiring data modeling, first-party strategies, and data warehousing for accurate performance measurement....

This article outlines how different consent models, regulatory requirements, and user interface choices influence data collection....

In this article, we will explore the implications of this decision for advertisers and analysts, and offer our recommendations on how to effectively navigate the evolving landscape of analytics....

As the demand for data privacy increases and regulations are adopted, major web browsers have committed to phasing out third-party cookies...